Down furniture and clothing are gradually accepted by consumers in cold regions at home and abroad. Although the growth rate of some markets has been slow or even decreased due to the impact of influenza, the overall market demand has not changed much. In the long run, the international market demand is still very hot. As a labor-intensive industry, China's export enterprises rely on feather Cashmere products industry is more significant.

   in recent years, with the steady growth of China's down products export year by year, there are also many countries and regions gradually strict requirements on the quality of down products. The export of Chinese down products is restricted by more and more standards to a certain extent, and also highlights the structural contradictions of products. High value-added products still need to be developed. Down clothing style, color and fabric and other similar phenomenon is relatively serious, in the mass fashion and high-end market, China's down clothing structure is still obvious.


   in addition to the high-end market to be occupied, according to the different needs of consumers, the mass market of down garments should be innovated according to grade, age and regional temperature. Brand enterprises should be the main body to carry out innovation and development according to the trend of fashion, leisure, sports and functionalization. In terms of improving the selling points of fashion and functionality, fabrics, colors and fillers should be improved In terms of materials and other diversification, as well as in adapting to fashion trends and climate change, the products become lighter and thinner, and have the characteristics of waterproof, wrinkle proof, environmental protection and air permeability. The application of high-tech fabrics makes the application of new technologies promote the innovation level of down clothing products, and Chinese enterprises will also show their talents. Further meeting the needs of overseas consumers for diversified and high value-added products will also provide a broader development prospect for down products export enterprises.